click here to go back to homepage
the nanyate lantern
wave

Gym Memberships and Marketing Tactics

January 14, 2009 / Culture, Opinion, Psychology

I finally got myself a gym membership after living in Singapore for 7 months. The experience of a getting a membership was…eventful. I wasn’t quite expecting the answer to my innocent question, “how much does a gym membership cost?” to be a 1-hour bombardment of marketing tactics. Unfortunately for the gym, these tactics pretty much fell…