I am Predictably Irrational

June 16, 2009 / Opinion, Reviews

I have a perpetual struggle against the word FREE. I always caution against FREE because I know it always entails some sort of cost or condition. But I still fall for it, time after time, especially when buying sanitary pads. The amount of times I have been duped into buying the wrong variety pads because…

Gym Memberships and Marketing Tactics

January 14, 2009 / Culture, Opinion, Psychology

I finally got myself a gym membership after living in Singapore for 7 months. The experience of a getting a membership was…eventful. I wasn’t quite expecting the answer to my innocent question, “how much does a gym membership cost?” to be a 1-hour bombardment of marketing tactics. Unfortunately for the gym, these tactics pretty much fell…